Napster and Motorola Enter Unique Marketing Agreement for the US, UK and German Markets
LOS ANGELES, May 15 /PRNewswire-FirstCall/ -- Napster (NASDAQ: NAPS) , the pioneer of digital music, and Motorola, Inc. (NYSE: MOT) , a global leader in wireless communications, today announced a unique marketing agreement that will bring Napster's industry-leading on demand music subscription service to mobile consumers, offering free and easy access to a vast collection of music and content across Motorola's entire line of portable subscription-enabled devices.
Napster and Motorola will develop promotional efforts for North America, the UK and Germany designed to make it easy for consumers to experience the unparalleled Napster music experience and load music content to a full range of Motorola music-enabled and optimized handsets, including the ROKR Z6 and Z6m unveiled today. The companies will also explore the creation of unique and exciting new bundled music experiences at retail for mobile music enthusiasts.
POINTS OF INTEREST:
I think it's interesting that Napster once again has reinvented itself.
Now, as independent music suppliers, how can we reinvent our business in this new digital world?
